The challenge:
Brooke struggled with consistency, going through cycles of posting without a real plan and then feeling overwhelmed, burnt out, and unsure if her content was actually landing. While building her business was a priority, balancing a full-time job, part-time volunteering, and life outside of work made it hard to create structure, deadlines, and strategy on her own. She wanted a consistent posting rhythm, a cohesive feed that reflected her branding, and content that nurtured an engaged audience while teaching real estate in a digestible, empowering way.
Her business functions differently than a traditional real estate agent, she’s a referral agent who connects agents to buyers and sellers, and she wanted her content to clearly communicate that while helping first-time homebuyers get matched with the right agent for their goals and future.
Results after first 3 months:
+3450.94% in views
+8157.21% average reach per day
Results after 6 months:
2x’ed her following
Generated 13+ new high-ticket leads in two weeks
+ 94.35% engagement rate
Client experience:
"Pearl has the unique ability to sit between the creative and data sides while building depth in content that gets people to share their experiences and engage with content more than just “I love” or “agree.” We had people reach out and share their stories, and that was super meaningful as a small account to have impactful engagement and not just an increase in numbers. We were constantly revisiting the content that worked and refining it instead of chasing numbers. Pearl’s weekly process is so well organized, holidays and time off were a breeze because we had everything ready ahead of time!"
referral agent
Disclaimer: Each feed transformation is uniquely tailored to the client’s existing assets, brand identity, and strategic goals. Results will vary depending on the quality of your branding, photography, and content provided.
Please note: brand templates are provided by clients, typically designed by professional brand designers, and are not created as part of our work together. For best results, a professional brand identity by a qualified brand designer and annual brand photography are strongly recommended.
I can help you create a personalized content strategy customized to meet your business and social media marketing goals that feels authentic to you and your brand. Gone are the days of posting on the fly and spending hours trying to figure out what to post. Gone are the days of not having the time or energy engage with your online community in an authentic way. Are you ready to grow your social media presence and business like never before?
