The Challenge: May had a hard time showing up consistently on her social media, which hurt her brand image and limited her growth potential. She knew being consistent was important but with her day-to-day tasks of running her stationery business, it was always at the bottom of her list. She knew she needed a fresh approach to boost engagement, attract new followers, and bring her social media back to life.
Results after 3 months of posting:
+4.84% in follower growth
+19.17% in post engagement
+240.99% in total interactions
+953.58% in story views
+120% in web clicks/conversions
+70% in sales YOY
Other results:
2x’ed her revenue (+100% sales YTY comparison) compared to 2024
Made 2024’s entire early access BFCM sales in one hour in 2025 (+90% in sales)
1k+ email leads/contacts generated on Manychat over 365 period
+1.5k Youtube subscibers across 365 days
+104% on Youtube across 365 days
+12% increase in watch time
Client Experience
"With Pearl's help, I finally got my act together and showed up consistently on social media. It made a world of difference for my brand! Not only this, but our posts started getting way more love. It was amazing to see our audience getting more involved. Pearl also pushed me to try new things and get creative. It was a bit scary at first, but I'm so glad I took those leaps. The content we came up with was fresh and exciting and has resonated well with our audience.
"Pearl goes above and beyond to cater to her clients. Being all the way in Australia, it can be a little bit challenging at times to organise meetings. However, she has been very considerate of the time zones, which I truly appreciate, and goes to show her dedication to her clients. Not only is she an expert in her field, she is also truly amazing to work with and I would highly suggest you make the leap if you are considering her!"
e-commerce brand
Instagram, TikTok, youtube
Disclaimer: Each feed transformation is uniquely tailored to the client’s existing assets, brand identity, and strategic goals. Results will vary depending on the quality of your branding, photography, and content provided.
Please note: brand templates are provided by clients, typically designed by professional brand designers, and are not created as part of our work together. For best results, a professional brand identity by a qualified brand designer and annual brand photography are strongly recommended.
WHEN WE STARTED:
16k followers and stagnant growth (March ’23)
81.26 engagement rate (as calculated by Metricool) on static/carousel posts
48.72 engagement rate on reels (as calculated by Metricool)
NOW:
22.1k followers (as of Dec ’25) and climbing
96.84 engagement rate (as calculated by Metricool) on static/carousel posts
61.38 engagement rate on reels (as calculated by Metricool)
External link taps & website traffic up at least +295.59% in the first quarter of working together compared to before working together.
Up to 1.15M Accounts Reached
+3485.7% from previous period
WHEN WE STARTED:
807 video views
– profile views
0 comments
1 shares
7.9k followers
NOW:
16.44k video views in a month
– profile views
93 comments
51 shares
8.3k followers
Coming Soon…
WHEN WE STARTED:
189 video views
3 page visits
44 engagement
1 shares
1k followers
NOW:
8.97k video views
336 page visits in a month
174 engagement
51 shares
1.35k followers
Increased overall revenue with +25–50% growth, including +49% year-over-year sales growth and nearly +90% growth during Black Friday and Boxing Day.
Built a highly engaged and recognizable brand community through her signature Instagram series, strong enough that competitors began copying her approach.
Broke sales milestones each launch.
Grew her email list by 773+ qualified / newly acquired customers
Saw increases in inbound inquiries, engagement, visibility, and conversion rates from both Instagram and email.
Built enough operational stability to hire part-time production support, lightening her workload as the business scaled
I can help you create a personalized content strategy customized to meet your business and social media marketing goals that feels authentic to you and your brand. Gone are the days of posting on the fly and spending hours trying to figure out what to post. Gone are the days of not having the time or energy engage with your online community in an authentic way. Are you ready to grow your social media presence and business like never before?
