Client Case Study:
The Angel Shoppe

the brief

The Challenge: Angel’s Instagram was stagnant and not growing. She was struggling to keep up with posts and growing her business. She was posting content about her products and doing trends, but she needed an actual social media strategy that would help her to build her brand and consistently lead to sales.

Results after first 3 months:
+331 new followers
+128.94% profile views
+99.22% web clicks/conversions
+81.52% impressions
+92.04% reach per day
+11.88% engagement rate 

Client Experience:

"Pearl is an amazing SMM. She not only listens to your needs but knows exactly what you want and what your followers want.  If you want a fresh take on social media, Pearl is amazing. I cannot thank you enough for everything you’ve done and so excited to see what our future holds working together!  Thank you for everything Pearl. I truly appreciate you and your hard work, your creativity and fresh ideas! I can’t social media without you now!"

type:

e-commerce brand

platforms:

Instagram management

feed transformation

before
after

Disclaimer: Each feed transformation is uniquely tailored to the client’s existing assets, brand identity, and strategic goals. Results will vary depending on the quality of your branding, photography, and content provided.

Please note: brand templates are provided by clients, typically designed by professional brand designers, and are not created as part of our work together. For best results, a professional brand identity by a qualified brand designer and annual brand photography are strongly recommended.

the portfolio

the impact

WHEN WE STARTED:
48.1k followers
80k – 125k accounts reached in one month
3k accounts engaged monthly 
$0 monetization

NOW:
49.8k+ followers
Up 19.8% in engagement in just ONE month
36.56k+ accounts engaged just through carousels and single feed posts alone
Up to +20.15% in profile visits
+67.35% increase in website taps

  1. We carved out a clear, distinct brand identity for The Angel Shoppe—one that stood out in a saturated market and made it easier for the right people to recognize her aesthetic, values, and products at a glance.

  2. Community engagement improved. Before we started, her audience was quiet. With the refreshed strategy, we started real conversations, comments, shares, and deeper interest around her products, turning her quiet audience into potential customers.

  3. We also reworked her content strategy. Her brand stopped relying on trends and started setting them, which made her products desirable to a broader audience.

  4. Every touchpoint stayed on brand. Her product showcases and even her everyday content was perfectly aligned. This consistency not only built trust but also reinforced her value, making the buying decision easier for her audience.

  5. Audience growth picked back up, moving from 48.1k to 48.5k. More importantly, we attracted the right kind of followers—engaged, aligned, and more likely to convert into paying customers.

     
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looking for the same results for your socials?

I can help you create a personalized content strategy customized to meet your business and social media marketing goals that feels authentic to you and your brand. Gone are the days of posting on the fly and spending hours trying to figure out what to post. Gone are the days of not having the time or energy engage with your online community in an authentic way. Are you ready to grow your social media presence and business like never before?