Client Case Study:
Katie Terranova

the brief

The Challenge: Katie was already posting consistently, but wanted to generate more consistent leads. She was already posting trends, but didn’t have a standout brand. She didn’t have a strategy and needed her brand to evolve so that she could stand out. Now she’s so booked out that she is no longer accepting new clients. And we didn’t even need to go viral to do it.

Results after first 3 months:

+5.26% followers
+13.37% post engagement rate
+31.50% average reach per post
+119.25% interactions
+100% link clicks/lead generation

Client experience:

"A huge weight has been lifted. I am unable to physically be present online the majority of my day due to my profession and Pearl allows me to be present when I can't.  After working with Pearl, I became known as the expert at my craft. People started viewing me as the go-to when it came to hair extensions. I also received new guests within my ideal clients."

To anyone thinking about hiring Pearl as their SMM, literally do it! It's been such a game changer for me and my business. It's an investment that I would never regret."

type:

hair extension specialist

platforms:

Instagram

feed transformation

before
after

Disclaimer: Each feed transformation is uniquely tailored to the client’s existing assets, brand identity, and strategic goals. Results will vary depending on the quality of your branding, photography, and content provided.

Please note: brand templates are provided by clients, typically designed by professional brand designers, and are not created as part of our work together. For best results, a professional brand identity by a qualified brand designer and annual brand photography are strongly recommended.

the portfolio

Want to see more of my work with Katie?

what we've able to accomplish after working together

WHEN WE STARTED:
1408 Followers

SINCE LAST UPDATE: 
2441 Followers

 

 

  • 2025 Overview:
    2025 brought Katie more inbound inquiries, more consistent client bookings, and lots of new requests that she literally could not take them all. To top it all off her revenue grew 25% more compared to 2024.
  • Experienced more inbound inquiries and more consistent client applications, bringing in steady new guests.

  • Had so many new client requests that she “wish[ed] I could take them all,” showing increased demand for her services.

  • Saw her business revenue grow year-over-year, with 2025 coming in 25% higher than 2024.

  • Built a stronger personal brand presence that helped attract more aligned, local clients.

  • Gained the capacity to take on more clients
  • Acquired new ideal clients, tailored to her brand
  • Established herself as an authority in her industry
  • Managed to maintain community engagement during maternity leave, making sure clients were ready to book after her maternity leave
  • Transitioned to a brand-new, private salon space, moving from a shared suite
  • Is able to start considering hiring new team members due to the amount of traffic her salon is getting
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looking for the same results for your socials?

I can help you create a personalized content strategy customized to meet your business and social media marketing goals that feels authentic to you and your brand. Gone are the days of posting on the fly and spending hours trying to figure out what to post. Gone are the days of not having the time or energy engage with your online community in an authentic way. Are you ready to grow your social media presence and business like never before?